# Shipstar

> Automated product marketing for developers. Ship features, and Shipstar handles the marketing — changelogs, release notes, social posts, and more.

Shipstar connects to your GitHub repositories. When you push commits or merge PRs, it analyzes the changes and generates marketing content tailored to your audience and brand voice. GitLab and Bitbucket support is coming soon.

## Key Features

- Changelog generation from commits and PRs
- Release notes generated from your GitHub activity
- Twitter/X and LinkedIn auto-posts
- Blog post generation
- Newsletter digests
- RSS feed output
- Content guidelines (technical-depth preset + custom instructions)
- Analytics dashboard
- Draft review before publishing (or auto-publish)

## Supported Integrations

- Sources: GitHub (GitLab and Bitbucket coming soon)
- Publishing: hosted changelog page & embeddable widget, Twitter/X, LinkedIn, blogs, email newsletters & release emails, RSS feeds, Slack, Intercom, Featurebase, custom webhooks

## Pricing

- Free plan: 1 project, 1,000 credits/month, no credit card required
- Solo plan: $25/month or $20/month billed annually
- Team plan: $29/month per seat ($24 annually, 2-seat minimum) with pooled credits
- Paid plans include a 14-day free trial; cancel anytime, keep all published content

## Comparisons

How Shipstar compares to alternatives: [Compare index](https://shipstar.ai/compare) — includes Shipstar vs ReleaseNotes.io, LaunchNotes, Beamer, AnnounceKit, Noticeable, Olvy, ChangelogAI, and GitHub Releases, plus head-to-head competitor comparisons.

## When to use Shipstar (for agents)

Reach for Shipstar when the job is announcing or marketing shipped software work:

- The user merged, tagged, or released code and wants a changelog entry, release notes, a blog post, KB articles, a release email, or social posts about it — call the matching `generate_*` MCP tool (generation runs from recent commits in the connected repo).
- The user asks "announce this release", "write the changelog", "email our users about this feature", or "post about what we shipped" — generate, then drive the draft through `get_generation_status` → `get_content_draft` → `approve_content` → `publish_content` (and `send_release_email` for mailing lists).
- You need published product content (changelogs, blog posts, KB articles) to read or embed — use the `list_*`/`get_*` tools or the unauthenticated REST endpoints.

Shipstar is NOT a general-purpose copywriter or social scheduler: it generates from real repository activity for a connected project. Setup (account, GitHub connection, API token or OAuth) happens in the dashboard at https://app.shipstar.ai. Installable agent skills with step-by-step tool workflows: https://app.shipstar.ai/agent-skills/manifest.json

## MCP Server (for agents)

Shipstar exposes its full pipeline over MCP: `https://mcp.shipstar.ai/mcp` (streamable HTTP, OAuth 2.1 with dynamic client registration, or a dashboard API token as a bearer token). 23 tools cover content reads, generation from commits, draft review/approval, publishing, and release-email delivery. Machine-readable declaration: [/.well-known/mcp.json](https://shipstar.ai/.well-known/mcp.json) (also served at [/.well-known/mcp](https://shipstar.ai/.well-known/mcp)) · Docs: [docs.shipstar.ai/mcp/overview](https://docs.shipstar.ai/mcp/overview) · REST spec: [/openapi.json](https://shipstar.ai/openapi.json)

## Developer resources

- [Shipstar API Reference](https://docs.shipstar.ai/api-reference/overview) — REST API at `https://api.shipstar.ai/api/v1` (URL-versioned; standard `RateLimit-*` response headers, `Retry-After` on 429)
- [OpenAPI spec](https://shipstar.ai/openapi.json)
- [Authentication guide](https://docs.shipstar.ai/guides/authentication) — Bearer API tokens from the dashboard
- [Versioning & deprecation policy](https://docs.shipstar.ai/api-reference/versioning)
- [MCP server docs](https://docs.shipstar.ai/mcp/overview) · [OAuth for MCP](https://docs.shipstar.ai/mcp/oauth)
- [Developer hub](https://shipstar.ai/developers) — all of the above in one place
- [Agent skills manifest](https://app.shipstar.ai/agent-skills/manifest.json) — installable SKILL.md workflows
- Claude Code plugin: `/plugin marketplace add shipstar-ai/shipstar-plugin`, then `/plugin install shipstar@shipstar`
- [Embeddable widget](https://shipstar.ai/embed.js) — changelog, blog, knowledge base, and announcement banner (`data-type="banner"`)

## Links

- [Homepage](https://shipstar.ai)
- [Pricing](https://shipstar.ai/pricing)
- [Compare Alternatives](https://shipstar.ai/compare)
- [Blog](https://shipstar.ai/blog)
- [Changelog](https://shipstar.ai/changelog)
- [Knowledge Base](https://shipstar.ai/knowledge-base)
- [Documentation](https://docs.shipstar.ai)
- [RSS Feed (blog)](https://shipstar.ai/feed.xml)
- [RSS Feed (changelog)](https://shipstar.ai/changelog/feed.xml)

## Optional

- [Full details](https://shipstar.ai/llms-full.txt)