- New
Shipstar skips publishing when there's nothing to announce
When a period has no user-facing product changes, Shipstar now declines to generate a changelog — refunding credits and skipping the scheduled entry — so your changelog page only ever contains meaningful updates worth sharing.
- New
Free plan users can enter the dashboard without upgrading
The plan selection dialog shown after signup now includes a "Continue on Free" option and respects Escape, so you can explore Shipstar immediately without being required to enter payment details.
- Improved
X (Twitter) thread publishing is more reliable and resumes after interruptions
Shipstar now correctly resumes a partially posted thread from where it left off, respects X's character-weighting rules so threads are split accurately, and stops retrying posts that X has permanently rejected.
- Fixed
Credits-exhausted error now shows a clear upgrade path
When your team runs out of generation credits, Shipstar now surfaces an upgrade or add-seats prompt directly in the dashboard rather than a generic failure message.
NewAdd an announcement banner to any page with one embedSee what's new
You ship product. We handle marketing.
Shipstar reads what you push to GitHub and writes the changelog, release notes, social posts and emails — drafted for your review, published where your users already are.
Free plan, no credit card. Connect a repository and see your first draft in minutes.
Written by Shipstar, from our own commits
Everything below is live on this site right now. We approved it in Review and didn't change a word.
Shipstar now generates a live, dismissable banner bar from your commits and keeps it current on a weekly or monthly schedule.
See what's newThe bar above the navigation on this page. One embed, replaced automatically each period.
Your Changelog, Your Knowledge Base, Your Blog — All Embeddable in One Script Tag
If you've ever spent a sprint building internal docs tooling, a changelog page, or a blog feed from scratch, you know the drill: wire up a backend, design a layout, add search…
Read the postThree steps, then it runs on its own
Connect a repo, choose what to generate and how often, and approve what comes back. From then on, shipping is the only thing you have to do.
- 1
Connect a repository
Install the Shipstar GitHub App on the repositories you ship from. Shipstar reads commits and pull requests for a period — a week by default, or the gap since the last scheduled run.
- GitHub App or OAuth connection
- Install on one repo or a whole org, then track the repos you choose
- Scope any run to named repos
- 2
Pick the content and the cadence
Changelog, release notes email, blog post, X thread, LinkedIn post, announcement banner, help-center articles, Slack digests. Generate once, or put any of them on a daily, weekly or monthly schedule.
- A voice preset plus focus & exclusions steer every draft
- Each schedule covers exactly the commits since its last run
- Credits are spent on generation only
- 3
Review, approve, and let it publish
Every draft lands in Review. Edit it, regenerate it with different guidelines, or approve it. Approved content publishes itself when its slot arrives — to your changelog page, mailing list, Slack, X, Intercom, Featurebase, RSS, or a webhook.
- Team members review together, with Slack and email notifications
- Nothing goes out without an approval unless you turn review off
- A quiet week produces no changelog or social post, never a filler
One approval, every place your users look
Connect the destinations once. Each content type knows where it goes, and the same draft can reach your site, your inbox list and your team channel without being pasted anywhere.
- Publishes on approval
- Changelog pageAnnouncement bannerRelease notes emailBlogKnowledge baseSlackX / TwitterIntercomFeaturebaseRSS & AtomWebhooks
- Drafted for you to post
- Coming soon
- GitLabBitbucketDiscordProduct Hunt
Or never open the dashboard
The whole pipeline is exposed over MCP and a public REST API, so your coding agent can ship a feature and announce it in the same loop. The MCP server is listed on the Official MCP Registry.
From the blog
Notes on automated marketing, developer workflows, and shipping better software.
Questions, answered
What is Shipstar?
Shipstar is automated product marketing for developers. It connects to your GitHub repository and turns what you ship — commits, merged pull requests and tagged releases — into changelogs, release notes, announcement banners, blog posts, email newsletters and social posts, drafted for your review.
Can Shipstar turn code releases into social media announcements?
Yes. When you merge or tag a release, Shipstar drafts posts from the diffs, commit messages and PR descriptions. X/Twitter and LinkedIn publishing is in beta, alongside Slack, custom webhooks, changelogs, release notes, newsletters and RSS. By default every draft waits for your approval.
Is Shipstar free?
Yes, to start: the Free plan includes 1 project and 1,000 credits per month, with no credit card required. Solo is $25/month ($20/month billed annually) and Team is $29 per seat/month ($24 billed annually, 2-seat minimum); both come with a 14-day free trial.
Which code hosts does Shipstar support?
GitHub today, connected via webhooks. GitLab and Bitbucket support is on the roadmap.
Is Shipstar related to other companies named Shipstar?
No. Shipstar at shipstar.ai is marketing software for developers. It is not affiliated with any other company or product using the Shipstar name.
Ship it. Share it. Celebrate it.
Release notes on autopilot.
Connect a repository and read your first draft before you decide anything.
Free plan, no credit card. Cancel a paid plan any time and keep everything you published.