Shipstar Blog
Stay up to date with the latest on automated product marketing, developer tools, and shipping better software faster.
Changelog Examples, Format and Template (2026)
The standard changelog format section by section, a copyable CHANGELOG.md template, three worked changelog examples plus one real generated one, and how to maintain a changelog.
Release Notes Examples, Format and Template (2026)
A copyable release notes template, the standard format section by section, three worked examples (SaaS, API, deployment) plus one real generated release, and a checklist for how to write release notes.
Introducing the Shipstar GitHub App
Shipstar now installs on your GitHub organization as a proper GitHub App: read-only, scoped to the repositories you pick, revocable from GitHub in one click. Here's what changed, why it matters, and how to upgrade an existing connection.
AnnounceKit Pricing: Every Plan, Add-On, and Hidden Cost (2026)
AnnounceKit's official pricing runs from $79 to $399+ per month, with a separate NPS product and Enterprise-only white-labeling. Here's the full breakdown — plans, seat limits, add-ons, and the costs that surprise people.
GitHub Releases vs. a Changelog Tool: Which Do You Actually Need?
GitHub Releases is free, built-in, and genuinely good — until your audience isn't on GitHub. Here's an honest look at where the baseline stops and when a dedicated changelog tool earns its keep.
A Week of Big Upgrades: Knowledge Base Publishing, Slack Destinations, and a Leaner Pricing Model
This was one of the most impactful shipping weeks we've had. We overhauled how content gets distributed, rebuilt the foundation for team collaboration, and shipped a brand-new knowledge base feature...
The Hidden Cost of Undiscoverable Documentation (And How to Fix It)
Most product documentation doesn't fail users during a search — it fails them before they ever type a single word. The structure is wrong, the navigation feels frozen in 2015, and the moment a user...
Your Changelog, Your Knowledge Base, Your Blog — All Embeddable in One Script Tag
If you've ever spent a sprint building internal docs tooling, a changelog page, or a blog feed from scratch, you know the drill: wire up a backend, design a layout, add search, handle routing, and...
Introducing Shipstar: Automated Marketing for Developers
Ship features, and Shipstar handles the marketing. Changelogs, release notes, social posts, and more — all generated automatically from your commits and PRs.
Why Developers Need Automated Marketing
You wouldn't deploy code without CI/CD. So why are you still writing changelogs by hand? Here's why automated marketing is the missing piece in the modern developer workflow.
Building a Git-Native Marketing Pipeline
Your code lives in Git. Your marketing should too. Learn how to build a pipeline that turns every merge into polished, publish-ready content.
Ready to Automate Your Product Marketing?
Start generating changelogs, release notes, and social posts from your development workflow — free to get started.