Product Announcement Automation
Features that ship silently might as well not have shipped. Shipstar automates product announcements end to end: it detects what merged in your GitHub repositories, drafts announcements for every channel — changelog, email, Slack, X — and publishes them once you approve. Every feature gets announced, not just the ones with a marketing champion.
Automatically Announce New Features
The features that get announced are usually the ones someone lobbied for — the rest ship into silence. Shipstar removes the lobbying step: because it reads your Git activity, every user-facing change is a candidate for announcement. Small improvements accumulate into a visible drumbeat of progress, and big features get their moment without anyone having to remember to write the post.
Multi-Channel Announcements from One Draft
A real announcement lives in five places: the changelog entry, the email to subscribers, the Slack message, the social post, and the in-app or website surface. Shipstar generates channel-appropriate versions from the same shipped changes and publishes them together — consistent facts, per-channel formatting, one approval. No more announcements that made it to X but never to the changelog.
Timing Under Your Control
Announcements often need to wait — for the feature flag, the pricing page, the launch day. Shipstar separates generation from publication: drafts are ready when you are, and approved announcements can be scheduled to publish automatically at a specific time. Coordinate a synchronized multi-channel launch, or let routine updates flow out on your default cadence.
A Review Step That Keeps You on Message
Automation drafts; you direct. Every announcement passes through a review queue where you can sharpen the headline, fix the emphasis, or kill the ones not worth announcing. Configure your brand voice once so drafts start close to final. The approval gate means speed without the risk of an off-message announcement going out on its own.
Why teams choose Shipstar
- Every user-facing change becomes an announcement candidate automatically
- One approval publishes to changelog, email, Slack, and X together
- Schedule announcements to coordinate launches across channels
- Review gate keeps every announcement on-message
Frequently asked questions
How does Shipstar know what to announce?
It reads the commits and merged pull requests in your tracked GitHub repositories and identifies user-facing changes. You decide what's announcement-worthy at review time — drafts you don't approve never publish.
Which channels can announcements go to?
Your hosted changelog page and embeddable widget, email subscriber lists and mailing lists, Slack channels, X, Intercom, and webhooks for custom destinations. Each channel receives appropriately formatted content from the same approval.
Can I coordinate an announcement across channels at a specific time?
Yes. Approve the announcement and set a publish time — Shipstar publishes automatically when it arrives, across every configured channel at once. Useful for launch days, feature-flag flips, and timed releases.
What about features we don't want announced?
Nothing publishes without approval. Internal refactors are largely filtered out during generation, and anything else you'd rather keep quiet you simply reject or edit out in review.
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