Automate Product Updates
Product updates fail for a boring reason: they depend on someone remembering to write them. Shipstar automates the whole loop — it watches your GitHub repositories, drafts updates on your schedule, holds them for review, and publishes approved updates automatically to your changelog page, email subscribers, Slack, and X. Ship the code; the announcement handles itself.
From Deploy to Announcement Without Manual Steps
The traditional update pipeline has a human at every step: notice the release, gather what changed, write the post, format it per channel, hit publish five times. Shipstar collapses it to one decision — approve or edit. Everything upstream (reading the Git history, drafting the copy) and downstream (formatting and publishing per channel) runs automatically.
Publish Product Updates Automatically, on a Schedule
Set a cadence — weekly, biweekly, per release — and Shipstar generates a draft covering everything that shipped in the window. Approve it and choose a publish time, and the update goes out automatically when the time arrives. Teams with steady release trains end up with a changelog and announcement stream that maintains itself, gap-free, even through crunch weeks when nobody would have written a post.
Automation with an Approval Gate
Fully automatic publishing is a choice, not a default. Every generated update waits in a review queue where you can edit copy, fix emphasis, or reject entirely. Approve-and-schedule gives you the middle path most teams want: humans decide what goes out, automation decides that it actually does. Reviews that go stale are skipped rather than published blind.
Every Channel from One Pipeline
An approved update fans out to wherever your users pay attention: the hosted changelog page and RSS feed, the embed widget in your app, email to opted-in subscribers, Slack channels, X, and webhooks for custom destinations. Each channel gets appropriately formatted content — a full entry on the page, a tight post on X — from the same approval.
Why teams choose Shipstar
- Replace the whole manual update pipeline with a single review step
- Scheduled generation keeps updates flowing even during crunch
- Approved updates publish themselves at the scheduled time
- One approval reaches changelog, email, Slack, X, and webhooks
Frequently asked questions
How do I publish product updates automatically?
Connect your GitHub repository to Shipstar, set a generation schedule, and approve the drafts it produces. Approved updates publish automatically at their scheduled time to every channel you've configured — changelog page, email, Slack, X, and webhooks.
Can updates go out with zero human review?
Review is the default and we recommend keeping it. But approval plus scheduled auto-publish means the human step is a quick edit-and-approve, not writing or publishing. Overdue, unreviewed items are skipped — never published without approval.
What triggers an update to be generated?
Either you (on demand, from the dashboard, API, or an AI agent via MCP) or a schedule you define. Scheduled generation looks at everything that shipped in the window since the last update and drafts accordingly.
What if nothing meaningful shipped in a cycle?
You'll see that in the draft and can reject it — nothing publishes without approval. Because drafts are generated from real activity, empty weeks produce thin drafts rather than invented news.
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