Custom Tone & Voice
Your product marketing should sound like your team, not a robot. Shipstar lets you configure tone, voice, formatting preferences, and brand guidelines that apply to every piece of generated content. From changelogs to social posts to blog articles, every output is consistent with your brand identity and communication style.
Voice profile configuration
Define your brand voice with concrete examples and guidelines. Shipstar uses a voice profile system where you provide sample content that represents your ideal tone — a few paragraphs of existing marketing copy, blog excerpts, or social posts. The AI analyzes these examples to understand your vocabulary preferences, sentence structure patterns, humor level, and technical depth. The resulting voice profile is applied consistently across all content generation, ensuring everything reads like it was written by your team.
Per-channel tone adjustments
Your changelog tone might differ from your Twitter voice. Shipstar supports per-channel tone adjustments that modify the base voice profile for each output format. Changelogs can be concise and technical, social posts can be enthusiastic and conversational, blog posts can be detailed and authoritative, and newsletters can be friendly and informative. Each channel gets the right tone while maintaining your overall brand consistency.
Terminology and style rules
Every product has preferred terminology — feature names, technical terms, abbreviations that should or should not be used. Shipstar lets you define a terminology glossary and style rules that are enforced across all generated content. Specify that your product uses 'workspace' instead of 'project,' that API endpoints should be formatted in code blocks, or that competitor names should never appear. These rules are applied automatically during content generation and flagged during review.
Formatting and structural preferences
Beyond tone, you can configure structural preferences for each content type. Define whether changelogs use bullet points or prose, whether blog posts include code examples by default, whether social posts use emojis or hashtags. Set maximum and minimum lengths for different content types. These preferences combine with your voice profile to produce content that matches both the substance and the presentation your audience expects.
Why teams choose Custom Tone & Voice
- Define your brand voice from sample content and guidelines
- Adjust tone per channel while maintaining overall consistency
- Enforce preferred terminology and style rules automatically
- Configure formatting and structural preferences for each content type
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