Git-Native Workflow
Shipstar does not add steps to your workflow — it removes them. Connect your GitHub repository and Shipstar monitors your commits, pull requests, and releases in real time. Every merge to your main branch can trigger content generation automatically. Your development process stays exactly the same; the marketing happens in the background.
GitHub integration in 30 seconds
Connect your repository with a single OAuth flow. Shipstar requests minimal permissions — read access to your commits, pull requests, and releases. There is no CLI to install, no configuration files to add to your repo, and no webhooks to configure manually. The integration works with public and private repositories, monorepos, and any branching strategy. Once connected, Shipstar begins indexing your recent history and is ready to generate content within minutes.
Automatic trigger on merge and release
Configure Shipstar to generate content automatically when specific events occur: merges to your main branch, new version tags, GitHub releases, or manual triggers from the dashboard. Each trigger can be configured to produce different content types — a merge might generate a changelog entry, while a version tag triggers full release notes, a blog post, and social media drafts. The trigger system is flexible enough to match any release cadence, from continuous deployment to quarterly releases.
Pull request context extraction
The best content comes from understanding why a change was made, not just what changed. Shipstar extracts context from pull request titles, descriptions, labels, linked issues, review comments, and even the code diff itself. This rich context produces marketing content that accurately describes the user impact of each change. Teams that write detailed PR descriptions get even better results, creating a virtuous cycle that improves both engineering documentation and marketing output.
Branch and monorepo support
Shipstar works with any git branching model — trunk-based development, Git Flow, release branches, or custom workflows. For monorepos, you can configure Shipstar to track specific directories or packages, generating separate content streams for each product or service within the same repository. Path-based filtering ensures that infrastructure changes do not pollute your user-facing changelogs, while cross-cutting improvements are attributed to the right product.
Why teams choose Git-Native Workflow
- Connect your GitHub repo in 30 seconds with OAuth
- Trigger content generation automatically on merge or release
- Extract rich context from PRs, issues, and code diffs
- Support any branching strategy, including monorepos
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